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LinkedIn Outreach Strategies

Best Practices

1. Start small

If you have an unusual number of profile views, invites or InMails per day, LinkedIn might temporarily log you out from all your sessions. To avoid that, you’d want to ensure that you start with minimal values on all modules and gradually increase the limits by 20% per week. You can set these limits either from Campaign settings but also from the Global limits section.

2. Stay on one device only

If you are connected with your LinkedIn profile on multiple devices, you might get disconnected as part of LinkedIn security measures. If this happens, we recommend to stick to our platform and one other device only and you should no longer encounter such issues.


You can easily check the active sessions and also sign out of those by clicking here - https://www.linkedin.com/psettings/sessions

3. How to write your messages

You’ve already been provided with a set of templates that you can easily customise and adapt to your product or service, however in that process there are a few key best practices.

- You need to write like you talk. Remember that you’re trying to start a genuine conversation, not giving a speech or holding a presentation. So writing your message in a similar way you would write to a friend or a coworker is essential.


- Loose the introduction from your messages. If you really want to get their attention then you need to interrupt their normal pattern and stop using the traditional introduction that would probably start with your name, title and company. Remember that nowadays your prospects are getting bombarded with similar messages and they’ve learned to screen the sales people very quickly. You can always introduce yourself later, at a more appropriate time and in a more casual way.


- Loose the introduction from your messages. If you really want to get their attention then you need to interrupt their normal pattern and stop using the traditional introduction that would probably start with your name, title and company. Remember that nowadays your prospects are getting bombarded with similar messages and they’ve learned to screen the sales people very quickly. You can always introduce yourself later, at a more appropriate time and in a more casual way.


- Keeping your messages short is essential. You not only need to make it easy for your prospect to read your message but also to respond to it. If that becomes a burden for them, they will probably take forever to respond. So keeping it short and simple will take you one step closer to a successful campaign.


- Focus on benefits, not features. “What’s in it for me?” is the question that drives almost every decision that your prospects will make, so carefully listening to what they say and building the conversation on top of that can take you a long way.

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4. Start a conversation not a pitch

What we mean is that for optimum results, the prospects from this campaign shouldn’t be treated with the “form and follow-up” approach. Instead, treat the entire sales process as a collaborative conversation, where you first build rapport by asking smart and relevant questions to uncover your prospect’s needs.

Throwing white papers, calendar links or other information at the prospect before the conversation has even started will not get you far.

Templates

Once you’ve created your first campaign, you’ll also have access to a set of best performing templates for Invite messages, InMails and even Sequence Messages. You can further customize these templates and create your own, which you can immediately use in your campaigns.


We advise that you continuously perform controlled experiments on your campaigns by testing new messages and strategies and analyzing the response rate but also the acceptance rate on various data sets.

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